![How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post](https://cdn1.i-scmp.com/sites/default/files/styles/768x768/public/images/methode/2016/09/29/b7ee10f2-8156-11e6-9a58-22a696b49295_image_hires.jpg?itok=JdVjYQgE&v=1475162545)
How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post
The Front Row - THE FUTURE OF FASHION IS SEASONLESS The idea of the 'see now, buy now' model is not brand new – Burberry unveiled this approach in 2016 and it
![Entenda o que muda com o desfile "see now, buy now" da Burberry e veja uma seleção de looks | Moda | Glamour Entenda o que muda com o desfile "see now, buy now" da Burberry e veja uma seleção de looks | Moda | Glamour](https://s2.glbimg.com/UqKjuQGnN666iOhvw5Z-JMDFV9c=/1200x/smart/filters:cover():strip_icc()/i.s3.glbimg.com/v1/AUTH_ba3db981e6d14e54bb84be31c923b00c/internal_photos/bs/2021/P/o/zQxBsyS2SyVQMNOZw1xQ/2016-09-20-burberry-desfile-londres-see-now-buy-now-2875-1.jpg)