![Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/ganni-lead-1536838524.jpg)
Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup
![5 minutes with 5 women behind Ganni's AW20 show - As part of a wider collective of 20, these women – artists, sculptors, crocheters – came together to create the Danish brand's beautiful latest collection. 5 minutes with 5 women behind Ganni's AW20 show - As part of a wider collective of 20, these women – artists, sculptors, crocheters – came together to create the Danish brand's beautiful latest collection.](https://video-images.vice.com/_uncategorized/1581000806390-010819_GANNI_08_043.jpeg)
5 minutes with 5 women behind Ganni's AW20 show - As part of a wider collective of 20, these women – artists, sculptors, crocheters – came together to create the Danish brand's beautiful latest collection.
![GANNI on Instagram: “Our creative director @ditte_reffstrup at home in Copenhagen 💚💚💚 #GANNIWFH.” | Fashion, Fashion design, Cool outfits GANNI on Instagram: “Our creative director @ditte_reffstrup at home in Copenhagen 💚💚💚 #GANNIWFH.” | Fashion, Fashion design, Cool outfits](https://i.pinimg.com/736x/ec/80/82/ec808237d4f55a4764d2874bf22d7879.jpg)