The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
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Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
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PDF) Brand and line extensions: an empirical study from the new age luxury industry
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Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
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Fur Free
Case Study 3&4.docx - Case Study 3 (Prada) 1. Identify the brand architecture strategy pursued by Prada and explain the rationale behind adopting this | Course Hero
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
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Brand Extension for Louis Vuitton on Behance
PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Fashion Marketing & Brand Promotion (Brand extension) on Behance
Hermes Brand Extension Proposal by Angela Peng - Issuu
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
Brand Extension for Apple by Shina Ahluwalia - Issuu
