![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/41Ep17pkwaL._AC_SY780_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![Jon Erlichman on Twitter: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/NM5uzpu4bT" / Twitter Jon Erlichman on Twitter: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/NM5uzpu4bT" / Twitter](https://pbs.twimg.com/media/Fab5O-7XkAAujtM.jpg)
Jon Erlichman on Twitter: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/NM5uzpu4bT" / Twitter
German Embassy Washington - 👟 German shoe company Adidas was founded on this day in 1949. The founder and namesake, Adi Dassler, split his company from his brother Rudolf, the founder of
![Frankfurt,Germany, 03/01/2020: Logo of Adidas. Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany Stock Photo - Alamy Frankfurt,Germany, 03/01/2020: Logo of Adidas. Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany Stock Photo - Alamy](https://c8.alamy.com/comp/2B705JH/frankfurtgermany-03012020-logo-of-adidas-adidas-ag-is-a-multinational-corporation-founded-and-headquartered-in-herzogenaurach-germany-2B705JH.jpg)